Park Atidim
My part:
Wayfinding, signage, industrial & graphic design, 3D planning & modeling
As part of my work in Archigrphia, a wayfinding design studio. I designed a signage system for Park Atidim,
A hi-tech & business complex located in north Tel-aviv.
the Park has been re-branded and asked us to renew they're signage system in the spirit of the brand. the main theme of the new branding was the use of geometrical shapes that represents the verity of features that the park offers and supplies.
In my design I was traying to give a 3D expression to the geometrical shapes.
The new park logo in it's horizontal state, as shown below, was turn into a 3D branding statue. the statue is placed in three spots in near each entrance to the park. the idea is to make an iconic landmark that visitors will remember.
the parking lot is splits in to two sections A & B the polls in each section got a small letter on them to indicate the section. the section is also mentioned in a full size block letter on the wall where the elevator lobby is. there is all also a number in the center of the polls to indicate the level you are on. to make things memorable and easy each floor got it own color. the colors are all taken from the brand book.
