Archig.co.il
My part:
UX, UI, Site Architecture, User flow, Research, WIX site building, Image renderings & Photoshop
Archigraphia is a wayfinding & signage design studio.
In more then 30 years of worked the studio designed and planed wayfinding systems for shopping mall's, office buildings, government facilities, parks and many more...
With all this in mind I started working on the design of a new website for the studio, one that would reflect the rich past of the company but more so show the it's must modern and relevant work.
the challenges
1. summarizing a huge portfolio
One of the biggest challenge building a new website for the studio was finding a way to present their huge body of work. me and the head and funder of the studio Irit Zohar, worked closely on finding the a verity of projects to present. given the fact the not all projects are finished a lot of the work is shown through 3d renderings and illustrations.
2. reflecting a complex prosses
A wayfinding prosses contains- architectural planning, branding, project mapping, marketing, signage graphic design, industrial design and manufacturing by a signage factory.
the site tries to reflect all the different aspects of the prosses.
we wanted to make sure the prosses is visible even for someone who is not familier with this type of projects.
the design
the design concept was clean and professional, we wanted to let the works speak for it self.
the projects are shown through big full size pictures that give a sense of the envairment
Archigraphia works in Israel with Israeli companies - do to that the decision was to build the site in Hebrew. the font chosen was Almoni by AAA - a modern clean and easy on the eyes font.
parsona
The site was build with two types of potential costumers \ partners in mind:
the real estate business entrepreneurs.
The Architecture & the interior designer.
